BACKGROUND
ADI MedSpa is El Paso’s premier medical spa, led by Dr. Farooque Ahmed, a board-certified internal medicine physician with over 30 years of experience. ADI Medspa combines medical expertise with aesthetic treatments, offering a comprehensive range of services including laser hair removal, body sculpting, Botox, plasma skin tightening, and advanced laser treatments using state-of-the-art technology like the Harmony XL PRO system.
When ADI MedSpa partnered with us, they faced the challenge of establishing a strong online presence in El Paso’s competitive medical spa market. Despite Dr. Ahmed’s extensive medical background and the spa’s advanced technology, their digital footprint was very fresh, with limited search engine visibility and virtually no social media presence to connect with potential clients.
SOLUTION
Our comprehensive digital marketing strategy focused on making ADI MedSpa’s brand and services relevant to online culture by integrating trending social media content with their med spa services, bridging medical expertise and digital engagement for El Paso’s diverse audience.
Multi-Channel Digital Marketing Approach
Social Media Integration with Trending Culture
We tied social trends to ADI MedSpa’s services, creating culturally resonant content that maintained professional standards and positioned them as credible yet relevant.
Content Marketing & Link Building
We built a content strategy with articles, FAQs, and educational pieces establishing thought leadership, plus high-quality backlinks from authoritative sites.
Search Engine Optimization (SEO)
We launched an aggressive SEO strategy with keyword research and on-page optimization, revamping website titles and meta descriptions into keyword-rich, location-specific content to boost local search traffic.
Local SEO & Business Profile Optimization
We optimized ADI MedSpa’s Google Business Profile with professional photography, detailed service descriptions, and regular posts highlighting treatments and patient transformations. This local SEO focus was crucial for capturing El Paso’s competitive medical spa market.
(Original Logo)
SOCIAL MEDIA BRANDING
SEO, GRAPHIC DESIGN, PHOTOGRAPHY, VIDEOGRAPHY, BRAND IDENTITY & SOCIAL MEDIA
