BACKGROUND
El Perro Grande (EPG) is an award-winning artisan tequila distilled in Jalisco, Mexico, with the spirit of El Paso’s borderland culture. This premium tequila brand launched with a mission to represent the El borderland heritage while establishing El Paso as a destination for world-class tequila.
When El Perro Grande partnered with our agency, the brand was just one year old but already winning prestigious awards. Their unique Chihuahua-shaped bottles featuring El Paso’s 915 area code, Franklin Mountains star, and “El Chuco” branding had earned multiple Bartender Spirits Awards, including “Tequila of the Year” honors and recognition by Forbes Magazine as one of the “Best Tequilas of 2023”. Despite this critical acclaim and quality foundation, EPG needed strategic digital marketing to translate industry recognition into market presence, establish themselves in their hometown, and expand nationwide.
SOLUTION
Our comprehensive digital marketing strategy focused on Highlighting the Chucotown roots of El Paso, Texas, and introducing borderland pride to the world. Through integrated web design, brand identity services, graphic design, videography/photography, media buying expertise, and social media management, our objective was to first establish El Perro Grande in their hometown of El Paso, then assist in their expansion throughout Texas and New Mexico, culminating in a nationwide online launch to make EPG a nationally recognized tequila that connoisseurs celebrate.
Brand Identity & Strategic Foundation
Building El Perro Grande’s digital ecosystem required deep attention to brand persona, messaging, and creative strategy to seamlessly tie together all platforms and sectors of our team. Our approach centered on maintaining the authentic borderland identity that made EPG unique while ensuring consistent brand expression across every touchpoint—from social media content and website design to event materials and influencer collaborations.
Web Design & E-commerce Development
We designed and implemented a comprehensive Website and Shopify store that served as both a brand showcase and e-commerce platform, enabling direct-to-consumer sales nationwide while maintaining compliance with state-by-state liquor regulations.
Social Media Management & Content Creation
Our team managed comprehensive social media campaigns across multiple platforms, creating engaging content that bridged tequila culture with El Paso’s borderland identity. We developed consistent posting schedules, community engagement strategies, and visual content that showcased the brand’s personality and awards.
Photography & Videography
Professional photography and videography services captured the essence of El Perro Grande’s craftsmanship, unique bottle design, and the El Paso culture it represents, providing high-quality visual assets for all marketing channels.
Media Buying & Paid Advertising
Strategic paid advertising campaigns across Facebook, Instagram, and other digital platforms targeted both local El Paso consumers and national tequila enthusiasts, driving brand awareness and online sales.
Event Coordination & Community Engagement
We coordinated promotional events, tastings, and community partnerships that established EPG’s presence in local markets while building authentic connections with consumers and industry professionals.
